I had a really eye opening experience with some business owners the other day. I was at a great networking event and met with a bunch of professionals, entrepreneurs and business owners. Probably much like yourself. When I finished the meeting I decided to take a random seven business cards and see what I could discover about their online presence.
ARE YOU MAKING THESE MISTAKES?
Simple tips to better reach your audience.
Of those seven people/businesses:
1 had absolutely no social links on their website.
4 had only the national corporate social links—so nothing specific to them or their branch of the larger business.
Only 2 had a blog, but one had never made a blog post and the other hadn't been updated in 6 months.
1 had no online professional presence that I could find at all except for a corporate website, which had no mention of employees or agents, and an unused LinkedIn profile.
REMOVE THE DATES FROM YOUR BLOG. THAT WAY PEOPLE WON'T KNOW IF IT'S OUT OF DATE!
Of the two remaining websites that did have social media links for their local business:
Each had a Facebook and Instagram page 🙏🏻
1 had a link to a LinkedIn page, but it had never been used.
None had Twitter.
None had more than 155 followers. Of all four accounts combined, there were less than 470 followers total.
1 company had different business names for all of its accounts (i.e. no consistency with branding). For example, all of mine are @BrodieMedia, whether it's Facebook, Instagram or Twitter.
2 accounts hadn’t been updated in at least 6 months or more.
Of the two Instagram profiles, both were for local-only businesses based in Lexington, SC but neither mentioned anything about their location. They didn't include an address, a city, or even a state.
TIP # 2:
ADD YOUR LOCATION ON ALL OF YOUR SOCIAL MEDIA PROFILES,
EVEN IF YOU JUST SAY LEXINGTON, SC.
(Local people who find you on social media won't do business with you if they don't know where you are!)
Then I crossed referenced those seven with their business cards and discovered...
Only 4 of the 7 had their website on their business card.
Only 1 had any mention of social media (though it did not have @names to identify how to find them!).
3 had no indicators of where the business was located in the world (no town, city, or state).
IMPORTANT: Don't assume everyone knows where you are located!
I hope you found all of this helpful!
If you're suddenly worried any of those 7 businesses sounds like your company your, don't worry! The things I pointed out are easy fixes, if you need help, let us know!