An accident can change your life. Along with the physical injury you suffer, like a broken leg or a torn tendon, you can also suffer mentally and emotionally from the accident. Some accident victims develop conditions like depression or anxiety after their accidents or find themselves limited by phobias related to their original incidents. Others become angry and frustrated with their new limitations and the sense that they are unfairly suffering, that they “did everything right” and still suffered because of random circumstances and others’ negligence.
So many companies we see our failing at using social media advertising. There are certainly a lot of reasons why that might be the case, but here are three of the top reasons we see social media, specifically Facebook campaigns fall short. The biggest reason is simply their wasn’t actually a plan. Content was slapped onto the web with the expectation of “going viral” and that’s a laughably easy way to make sure you wasted you time, money and reputation. So assuming you actually cared at all about what you were doing to start with, here are a few other reasons why your ad campaigns aren’t meeting your expectations.