Creatives

Platform as a mission field

Platform as a mission field

We work with a number of Christian authors and artists who felt uncomfortable at first about putting so much emphasis on “growing their platform,” which is a fancy way of saying expanding their reach on social media, their website, and in other influence areas.

At first, many of these creative Christians didn’t seem to understand why their agents and publishers were requiring them to have so many followers and friends, why they couldn’t just focus on producing their work and let the publishing houses do the rest.