I had a really eye opening experience with some business owners the other day. I was at a great networking event and met with a bunch of professionals, entrepreneurs and business owners. Probably much like yourself. When I finished the meeting I decided to take a random seven business cards and see what I could discover about their online presence.
It’s ironic that one of the biggest video projects we’ve created, with the most views on social media, is also a project I consider a failure. It’s a failure not because it didn’t perform, but because it didn’t perform to its potential. The company spent hundreds of thousands of dollars to bring a product to market and thousands of dollars to create outstanding content to promote their product—and yet they literally spent no money, time, or effort in marketing their content.