social media

Why writers should love LinkedIn


We remember when we first created our LinkedIn account several years ago. It felt so strange—isn’t this just for people who are job-hunting? Why are they making me network with more people in my industry? Who has time for this?

But somewhere along the line, LinkedIn started growing on us. And now, it’s official: it gets our first-ever Brodie Media Triple-Heart Rating. (OK, we just made that up. But it sounds nice, doesn’t it?)

What we’re trying to say is that we’ve gone from a lukewarm “meh” feeling to a real appreciation for what LinkedIn has to offer, especially for those of us on the Brodie Media team who are writers.

Why, you ask? Let us explain:

It’s for grownups

Facebook, Twitter, and Instagram are great, but sometimes it’s hard to filter through who’s a bona fide professional and who’s some weirdo stalker posing as an “author” or a  (don’t even get us started about Snapchat). But most of the people on LinkedIn are real professionals who take their work seriously. That can be refreshing.

Legit conversations

If you’re anything like us, we tend to get all suspicious when we get a private message on other social media accounts, especially when it’s from someone we’ve just connected with. Often, they’re trying to sell us something (editing services! cover design!), or it’s one of those generic auto-messages urging us to buy their book right now pretty-please. But with LinkedIn, you get the sense that the messages are from real people making genuine connections. Again—refreshing. 

Interesting content

Most people who use LinkedIn are rather selective about what they post, perhaps because they know their audience consists of real professionals who don’t appreciate drivel. So (for the most part) your feed isn’t overly clogged and you can really take the time to appreciate what your peers take the time to share, whether that’s about writing or a host of other interests.


While we have little to no experience with the job-search aspect of LinkedIn, many people we greatly respect have excellent things to say about the “Jobs” section of this platform. The layout and search functions make it easy to hunt for positions and locations, and usually it’s easy to tell if something is a good fit or not. Writer jobs are plentiful, too, which is not always the case on other platforms.

What do you think of LinkedIn? What are some of your favorite things about it, or why haven’t you tried it?

We've launched our Youtube Channel!

We are super excited to announce the launch of our new Youtube channel.

This channel is a resource for small businesses, entrepreneurs, individual brands, authors, bloggers, vloggers—basically, anyone who is self-employed or looking to grow their own business. We wanted to create a place to help you learn more about social media marketing and online strategies to grow your audience and, hopefully, ultimately generate more brand awareness and revenue.

So here are our first 3 videos! We're still tweaking things, and we have a lot of plans going forward, but we would really appreciate your support by subscribing to the channel and letting us know what kind of information you want to see.

Check out the channel here!

In this episode, we offer a few tips and tricks you can use to grow your Facebook audience, get more likes and get more organic reach for free.

In this episode, we talk about a few ways you can grow your Instagram audience with your actual customers using hashtags and geo-based tagging to get more likes and more organic reach for free. You'll learn one of our strategies for growing your Instagram audience with local users that are actually your customers. And you'll also learn why you can't go for just large numbers.

In this episode, we talk about five little mistakes business, companies, entrepreneurs and service providers make with their social media accounts that are costing them money. Learn why so many aren't converting their social media audience into paying customers. We'll give you some ideas on how to actually grow a social media audience that will buy from you. If you have any ideas or comments, leave them below in the comments.

Platform as a mission field

Platform as a mission field

We work with a number of Christian authors and artists who felt uncomfortable at first about putting so much emphasis on “growing their platform,” which is a fancy way of saying expanding their reach on social media, their website, and in other influence areas.

At first, many of these creative Christians didn’t seem to understand why their agents and publishers were requiring them to have so many followers and friends, why they couldn’t just focus on producing their work and let the publishing houses do the rest. 

How to win with digital content

How to win with digital content

There is a huge misconception in the business world that I feel obligated to challenge—or just downright destroy. It’s a myth that isn’t so much spoken or even believed, but one that’s lived out daily, monthly and yearly. And it’s costing companies millions of dollars.

What is this tragic lack of knowledge? It’s what I like to call, “We already did that.”

Maybe your social media problem isn’t the problem at all

Maybe your social media problem isn’t the problem at all

When potential clients reach out to us, the conversation often sounds a lot like, “We just need some help with our social media. We’re OK with everything else.” 

That sounds like a reasonable way to start a conversation, but the problem is it’s almost always wrong. They aren’t “OK with everything else.” In most cases, their “everything else” is so bad we can’t actually help them with what they think their need is—until we help them fix the larger problem.

A story of utter failure

A story of utter failure

It’s ironic that one of the biggest video projects we’ve created, with the most views on social media, is also a project I consider a failure. It’s a failure not because it didn’t perform, but because it didn’t perform to its potential. The company spent hundreds of thousands of dollars to bring a product to market and thousands of dollars to create outstanding content to promote their product—and yet they literally spent no money, time, or effort in marketing their content.