I had a really eye opening experience with some business owners the other day. I was at a great networking event and met with a bunch of professionals, entrepreneurs and business owners. Probably much like yourself. When I finished the meeting I decided to take a random seven business cards and see what I could discover about their online presence.
There is a huge misconception in the business world that I feel obligated to challenge—or just downright destroy. It’s a myth that isn’t so much spoken or even believed, but one that’s lived out daily, monthly and yearly. And it’s costing companies millions of dollars.
What is this tragic lack of knowledge? It’s what I like to call, “We already did that.”
I wanted to share a quick video about why your digital marketing might be failing or missing the mark. I see a lot of companies and brands putting out content, but the content isn't doing what they want it to do. So what's wrong? Is it the Facebook Ads, is it the website, is it the photo, the video, the emails? What's stopping your digital marketing campaign from succeeding?
Give this video a watch and maybe you'll be able to figure it out!
When we get asked to create content for companies they usually think of create a single video or a couple of photos they can use on their website and social media. I don’t blame them for that. It’s obviously a common content plan. A terrible one, but a common one non the less.
It’s only after I explain why it’s a terrible idea do they start to really understand.
When potential clients reach out to us, the conversation often sounds a lot like, “We just need some help with our social media. We’re OK with everything else.”
That sounds like a reasonable way to start a conversation, but the problem is it’s almost always wrong. They aren’t “OK with everything else.” In most cases, their “everything else” is so bad we can’t actually help them with what they think their need is—until we help them fix the larger problem.
Digital marketing is a key element to today's successful businesses, but don't let that distract you from the need for connecting with traditional media outlets like your local newspaper to get great press coverage of events, news or product launches. In many cases, if you're doing your digital marketing correctly, not only will you attract the attention of traditional media outlets, but the newspaper coverage will also help increase your digital marketing presence, as well. Here are some tips and tricks to help get you more newspaper coverage.
It’s ironic that one of the biggest video projects we’ve created, with the most views on social media, is also a project I consider a failure. It’s a failure not because it didn’t perform, but because it didn’t perform to its potential. The company spent hundreds of thousands of dollars to bring a product to market and thousands of dollars to create outstanding content to promote their product—and yet they literally spent no money, time, or effort in marketing their content.
So many companies we see our failing at using social media advertising. There are certainly a lot of reasons why that might be the case, but here are three of the top reasons we see social media, specifically Facebook campaigns fall short. The biggest reason is simply their wasn’t actually a plan. Content was slapped onto the web with the expectation of “going viral” and that’s a laughably easy way to make sure you wasted you time, money and reputation. So assuming you actually cared at all about what you were doing to start with, here are a few other reasons why your ad campaigns aren’t meeting your expectations.