Good video is perhaps the single most effective digital media strategy right now—if it’s used effectively. We provide a wide variety of video services, from testimonial and product videos to corporate identity videos, event coverage, and promo spots. Video creates more engagement, more opportunity for learning, more opportunity for trust—and it separates the good from the bad. Companies that effectively use video outperform companies that don’t by a large margin, but it’s got to be good video. Bad video will turn people off before you even have a chance to engage with them about your brand.
Testimonials are essentially videos of someone proclaiming how wonderful your product, service, or brand is. We all know we trust the opinions of friends and family and “regular” people more than we trust a rating on Amazon or a Google review. If our friend says he had an amazing experience at a certain restaurant, we’re going to want to go, too. Testimonials are effective because they help build not only engagement and awareness, but also trust.
Product videos showcase the product, often helping to explain the benefits or key differences of your product versus another, or why somebody might need your product. You can demonstrate your product on video in a way you simply can’t in a picture or text. For example, you can say your knife is the sharpest knife on the planet—or you can show it in a video slicing through a tomato or a steak and let people see how sharp it is.
Promo spots for online marketing
Promo spots are videos created specifically to promote your product or service on social media. Their purpose is not necessarily to demonstrate how the product is used, but rather to make it seem attractive, needed, or desirable. These videos have an entirely different focus and often accompany an ad, so their content will depend on the purpose of the ad. Sometimes they are designed to lead to a purchase, while other times they are simply for humor and engagement.
Some events deserve video coverage, whether you’re bringing in a special keynote speaker, getting live reactions from attendees, showcasing a major convention, or simply hoping to highlight people interacting with your booth or display. A great example is a nonprofit having a gala or golf tournament—good video of your event helps you promote it for next year, plus it helps secure needed news coverage.
CORPORATE IDENTITY AND BRANDING VIDEOS
Corporate identity and branding videos are not so much about the product but about the brand itself. Think brand awareness videos from Nike, Apple, JetBlue—videos designed to connect you with the brand, not trying to sell you a specific shoe or laptop or specific airplane to fly on. And if you’re a nonprofit, letting people know why you do what you do is oftentimes more important than telling people what you do. These videos can be a lot of things: a story of how or why you got started, what you do and why you do it, or even how your company gives back to the community. For example, an attorney or a real estate agent might use a corporate identity video to distinguish themselves from every other attorney or real estate agent in the area.